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When we think of long lasting makeup, we don’t usually think about water. Water is usually a makeup-wearer’s worst enemy! In this case though, water can actually help your makeup last longer if you use it properly. This new Korean beauty trend claims that a thick layer of baby powder all over your skin and a quick dunk in some water is the key to long-lasting makeup.

Jamsu is the name of the trend that was introduced by a Japanese beauty blogger and took Korea’s popular beauty scene by storm this past summer. Check out Jamsu for yourself!

Step 1: Apply your foundation and concealer routine as you normally would.

Step 2: Put down your regular powder and slap on some baby powder. A thick layer should do the trick, it’s a good idea to pat this in with a flat brush rather than swipe it so you don’t disturb the makeup underneath.

Step 3: This is where it gets intense. Dunk your face in a bowl of cool water for 15 to 30 seconds to “set” the powder.

Step 4: Gently pat dry and apply the rest of your makeup to enjoy a flawless face of makeup for hours and hours and hours.

Happy dunking!

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