Back to postsBaby Formula Savings: How to Get Enfamil & Similac for 50% Off

Baby Formula Savings: How to Get Enfamil & Similac for 50% Off

If you've bought baby formula recently, you know the pain. We're talking $30-40 per canister, and babies go through that in like 3 days. When I had my first, I nearly fainted at the checkout the first time.



But here's the thing - there ARE ways to save serious money on formula. I've gotten name-brand formula for basically half price using these strategies. If you're formula feeding (or supplementing), this post is for you.



👶 The Big Three Ways to Save



1. Manufacturer Rewards Programs (FREE Money!)



Enfamil Family Beginnings

✅ Up to $400 in free gifts

✅ Free formula samples

✅ Monthly coupons ($5-10 off)

✅ Formula checks (like cash)

✅ Free Shutterfly photo book



I signed up when I was pregnant and got my first $5 coupon before baby even arrived. Over the first year, I saved probably $200 through their program alone.



Sign up: enfamil.com



MySimilac Rewards

✅ Up to $400 in benefits

✅ Digital formula coupons

✅ Free samples

✅ Earn points on purchases

✅ Nutrition support for mom and baby



Similac's program is newer but just as good. Their digital coupons are super easy to use - just scan your phone at checkout.



Sign up: similac.com/rewards



Pro tip: Sign up for BOTH even if you think you'll use one brand. You can use the coupons for whichever formula you end up needing, and sometimes you need to switch anyway.



2. Subscribe & Save on Amazon (20% Off!)



This is my #1 money-saving strategy for formula:



How it works:

1. Sign up for Amazon Family (free with Prime)

2. Subscribe to formula deliveries

3. Save 5-15% on first delivery

4. Save 20% when you have 5+ Subscribe & Save items



Real example:

Enfamil NeuroPro 20.7oz = $36.99 regular price

With Subscribe & Save (20% off) = $29.59

Savings: $7.40 per canister!



If you go through 4 canisters per month, that's $29.60/month saved = $355/year.



The trick: Add 5 cheap items to Subscribe & Save (toothpaste, snacks, wipes) to hit that 20% tier. Then just skip deliveries if you don't need them.



3. Store Brand Comparison (50% Less!)



I know, I know - you want the best for your baby. But here's what I learned:



Store brand formula (Kirkland, Up & Up, Parent's Choice) is:

✅ FDA regulated (same standards as name brands)

✅ Nutritionally identical

✅ Often made in the SAME factories

✅ Half the price



Price comparison per ounce:

Enfamil NeuroPro: $1.79/oz

Similac Pro-Advance: $1.81/oz

Target Up & Up: $0.89/oz

Kirkland Signature: $0.82/oz



That's literally 50-55% less!



I used name-brand for the first 3 months (felt like I "should"), then switched to Kirkland. My baby never noticed. Doctor said it was totally fine.



🎯 Bonus Ways to Save:



4. Check with Your Pediatrician

Many doctor's offices get free formula samples from reps. Ask! I got probably $100 worth of free cans over the first year.



5. WIC (If You Qualify)

WIC provides free formula for qualifying families. Income limits vary by state. It's worth applying even if you think you won't qualify - the limits are higher than you might expect.



6. Formula Coupons on eBay

Wait, hear me out. People sell their formula checks and coupons on eBay. A $5 Enfamil check sells for like $1-2. You're still saving $3-4 per check.



7. Target Circle Offers

Target frequently has 10-20% off baby formula in their Circle app. Stack with manufacturer coupons and RedCard for serious savings.



8. Buy During Sales Events

Prime Day, Black Friday, Target Baby Sale (September) - stock up during these events.



My Personal Formula Buying Strategy:



Here's exactly what I do now (baby #3 on the way!):




  1. Sign up for Enfamil & Similac rewards (both, just in case)

  2. Subscribe & Save on Amazon with 5 items for 20% off

  3. Check Target Circle before buying in-store

  4. Ask pediatrician for samples at every visit

  5. Consider store brand after the first few months



Result: I pay roughly $0.90/oz instead of $1.80/oz. Over a year of formula feeding, that's easily $1,000+ saved.



Real Talk About Formula:



Can I be honest? The formula marketing is intense. They make you feel like you NEED the fancy DHA/ARA/probiotic stuff or your baby won't thrive.



Here's what my pediatrician told me: "The best formula is the one your baby tolerates and you can afford."



Your baby doesn't care if it's Enfamil or Kirkland. They care that they're fed. Period.



If you can afford name-brand and want it, great! Use the strategies above to save. If money is tight, store brand is absolutely fine. Your baby will thrive either way.



Bottom Line:



Formula is expensive, but it doesn't have to break you. Between rewards programs, Subscribe & Save, and smart shopping, you can easily cut your formula costs by 30-50%.



And please - if you're stressing about formula costs, check if you qualify for WIC. That's what it's there for, and there's zero shame in using it.



What formula savings strategies have worked for you? Any I missed? Let me know in the comments!



*Not medical advice. Always consult your pediatrician about feeding decisions.*